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The closure of this Simply Mac store is part of that strategy.” This involves evaluating and closing non-productive locations. “As GameStop announced in its holiday sales release, the company continues to focus on the execution of our business transformation plan, which includes growing our non-gaming businesses and right-sizing our global store portfolio across all our retail brands. This, of course, is in opposition to the speculated end of Simply Mac’s relationship with Apple. While some local stations reported that Simply Mac was closing locations due to Apple ending their partnership, that was debunked on Twitter by Simply Mac.Īccording to a GameStop spokesperson in contact with the Midland-Reporter Telegram in Texas, the shutdown of Simply Mac establishments at various locations is part of a broader strategy to simply close non-productive stores. The Simply Mac locations in Missoula and Bozeman are remaining open, however. The Billings Gazette, for instance, reports that the Simply Mac store in Billings shut down yesterday following a less-than-stellar holiday quarter. The news of the closures has been reported by local stations around the country. The store, owned by GameStop, operates a variety of locations in areas primarily where Apple Stores aren’t prevalent. Popular Apple Authorized Reseller and Service Provider Simply Mac is closing a handful of stores around the country.